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ET Prime is the premium, members-only business journalism platform from The Economic Times, offering deeply researched stories, in-depth analysis, and sharp insights on India's most important business, tech, and market trends.

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Clever Ways to Save

1

The Times Prime Bundle (The #1 Hack)

The single best way to get ET Prime for cheap is through a Times Prime membership. A full ET Prime subscription is included as a core benefit, often making the entire bundle cheaper than paying for ET Prime alone.

2

Look for Corporate Subscription Plans

If your company has multiple people interested in ET Prime, contact their sales team to inquire about a corporate plan. They offer significant bulk discounts for teams of five or more.

3

Check for Student Discounts

If you are a student at an eligible Indian educational institution, ET Prime offers a heavily discounted student plan. You must verify your student status to access this special pricing.

Pre-Cancellation Safety Checklist

You Will Lose Access to Premium Articles

CRITICAL: The moment your subscription period ends, you will lose the ability to read any article marked 'Prime'. Your access to the free articles on The Economic Times website will not be affected.

Your Main ET Account is Safe

VERY IMPORTANT: Cancelling your Prime membership does not delete your account with The Economic Times. Your profile, comments, and newsletter settings will remain intact.

There Are No Pro-Rata Refunds

ET Prime's policy does not provide a refund for the unused portion of your subscription if you cancel mid-cycle. It is best to turn off auto-renewal and use the service until the last day you have paid for.

Confirm Auto-Renewal is Disabled

To prevent future charges, you must go to the 'Manage Subscription' section in your ET Prime account and ensure that the auto-renewal option is turned off.

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How to Cancel ET Prime Subscription

Follow the step-by-step instructions based on your device/platform.

ET Website

  1. 1Log in to your account on The Economic Times website.
  2. 2Navigate to your account settings and locate the 'My Subscriptions' section.
  3. 3Follow the on-screen instructions to cancel your subscription or, specifically, to turn off auto-renewal.
  4. 4Ensure you receive a confirmation message or email once the process is complete.

Email Support

  1. 1Compose an email to care@etprime.com from your registered email address.
  2. 2Use a clear subject line like 'Request for Subscription Cancellation'.
  3. 3In the email, clearly state your request to cancel and provide any necessary account details to identify your subscription.

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