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Cancel Your ET Prime Subscription

A premium news subscription like ET Prime is a valuable professional tool, but its high annual cost can make it a significant forgotten expense if you're not reading it daily-a problem we solve in our guide to finding unwanted subscriptions. If it's time to cancel, this is the definitive guide.

This guide provides the exact steps to end your ET Prime membership, clarifies the strict no-refund policy on annual plans, and ensures you can successfully stop the auto-renewal before the next charge.

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How to Cancel ET Prime Subscription

Follow the step-by-step instructions based on your preferred method.

ET Website

  1. 1 Log in to your account on The Economic Times website.
  2. 2 Navigate to your account settings and locate the 'My Subscriptions' section.
  3. 3 Follow the on-screen instructions to cancel your subscription or, specifically, to turn off auto-renewal.
  4. 4 Ensure you receive a confirmation message or email once the process is complete.

Email Support

  1. 1 Compose an email to care@etprime.com from your registered email address.
  2. 2 Use a clear subject line like 'Request for Subscription Cancellation'.
  3. 3 In the email, clearly state your request to cancel and provide any necessary account details to identify your subscription.

Clever Ways to Save

1

The Times Prime Bundle (The #1 Hack)

The single best way to get ET Prime for cheap is through a Times Prime membership. A full ET Prime subscription is included as a core benefit, often making the entire bundle cheaper than paying for ET Prime alone.

2

Look for Corporate Subscription Plans

If your company has multiple people interested in ET Prime, contact their sales team to inquire about a corporate plan. They offer significant bulk discounts for teams of five or more.

3

Check for Student Discounts

If you are a student at an eligible Indian educational institution, ET Prime offers a heavily discounted student plan. You must verify your student status to access this special pricing.

Pre-Cancellation Safety Checklist

You Will Lose Access to Premium Articles

CRITICAL: The moment your subscription period ends, you will lose the ability to read any article marked 'Prime'. Your access to the free articles on The Economic Times website will not be affected.

Your Main ET Account is Safe

VERY IMPORTANT: Cancelling your Prime membership does not delete your account with The Economic Times. Your profile, comments, and newsletter settings will remain intact.

There Are No Pro-Rata Refunds

ET Prime's policy does not provide a refund for the unused portion of your subscription if you cancel mid-cycle. It is best to turn off auto-renewal and use the service until the last day you have paid for.

Confirm Auto-Renewal is Disabled

To prevent future charges, you must go to the 'Manage Subscription' section in your ET Prime account and ensure that the auto-renewal option is turned off.

Want to never miss a subscription renewal? Set a free email reminder for any app - Netflix, Hotstar, Spotify, or even your gym membership - and stay in control of your payments.

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Got Questions? We've Got Answers.

Can I read articles I've already opened after my subscription ends?

No. Access to all premium articles is revoked once your subscription expires, regardless of whether you have read them before.

How do I get ET Prime for free?

The most popular way is through a Times Prime membership, which includes ET Prime. Some high-end credit cards also offer Times Prime as a complimentary benefit.

Can I pause my ET Prime subscription?

No, ET Prime does not currently offer a 'pause' feature. You can only cancel the auto-renewal for the next billing cycle.

What's the difference between ET Prime and The Economic Times?

The Economic Times is the main news publication with free daily articles. ET Prime is their premium subscription service that provides exclusive, in-depth analysis and long-form stories that are not available to free readers.

Never miss a subscription renewal! Enter your details, and we’ll send you a free email reminder on the day it’s due - no signup needed.

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